Online Shopping for Dresses, Plus Size and Fashion by Social Butterfly – Social Butterfly Collection

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Social Butterfly Collection





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Sydne St. Roix

The creator of Social Butterfly Collection, Sydne St. Roix began her business journey circa 1999. She recalls that even before the late 90’s and during her early years in high school (1986), that her fashion sense was distinctive. She would thoughtfully create her own vintage looks instead of choosing the popular brands embraced by her peers. Originality was in her DNA, and uniqueness was her calling card. 

Sydne’s affection for vintage couture was so strong that it compelled her departure from her burgeoning desire to have a medical career as a anesthesiologist to a deep dive into the fashion industry.  Sourcing her first venture with personal clothing pieces from her own closet and her mother’s, the dynamic mother and daughter duo took the clothing thrifting scene by storm, quickly selling out of their unparalleled personal clothing items. This inspired them to delve into every inch of the apparel retail market, educating themselves on being the best in the clothing industry by exploring markets from Atlanta to New York to LA to become self taught boutique business owners.  

Setting up shop in Kemah, Texas on the Kemah Boardwalk was soon a feather in Sydne’s cap until an unexpected divorce dealt a brief set back; but, Sydne was always a fighter – for herself and for her business – so she used her unflinching resolve and expertise to rebuild from the ground up, strategically financing her business with personal credit cards, a part time job at the Texans Stadium and her sheer determination. Sydne’s ingenuity and perseverance paid off to her delight.

In spite of setbacks from life and even storms meaning actual hurricanes such as Katrina and Harvey, Sydne’s unquenchable desire to succeed led her to manage flourishing storefronts and creative ventures in Midtown at the breakfast klub, Rice Village and River Oaks.  The quality of her products and her Southern charm brought her customers from across the globe (amidst travelers) and locally, from yachts when she was in Kemah and even from places like London and Paris as well as world wide convention visitors adored and coveted her clothing collection.

To build her clientele, Sydne participated in many events given by popular and well known organizations like the Links, Jack and Jill, country clubs, church conventions and sororities including members of the Divine 9, like Alpha Kappa Alpha, Inc. and Delta Sigma Theta Sorority, Inc.  Nevertheless, her adventures and desire for growth fueled her goal to expand to the World Wide Web and this is how we got Social Butterfly Collection online in 2010.

Today, Sydne serves as the director of Social Butterfly Collection, a full-service, premier online shopping experience.  Shipping around the world, she offers scintillating products that keep customers coming back for more. Not only does she make the savvy and sophisticated accessible, she empowers women through the art of self-care & self-love!  Sydne St. Roix is a testament to the value of never giving up and always setting excellence, kindness and belief in yourself as the standard.